Privacy Policy

How we collect, use, and protect your personal information and data.

Last updated on 19 Feb 2026

1. INTRODUCTION

StatMotive, a product of Branzite LLC ("we", "us", "our"), is committed to protecting your privacy and providing transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our data practices when you use our website, mobile applications, and analytical services (collectively, the "Services").

Important: StatMotive is not a betting platform and does not facilitate gambling. We provide statistical analysis tools for informational purposes only.

Age Restriction:
Our Services are intended exclusively for users who are 21 years of age or older. We do not knowingly collect personal information from anyone under 21. If you are under 21, do not use our Services or provide any information to us. If we discover we have collected information from someone under 21, we will delete it immediately. If you believe we have information from someone under 21, please contact us at privacy@statmotive.com.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

  • Account Information: Name, email address, username, password, date of birth (age verification)
  • Profile Information: Preferences, favorite teams, sports interests, subscription details
  • Payment Information: Credit card details, billing address (processed securely through our payment processor)
  • Communications: Support tickets, survey responses, feedback, and correspondence with our team

2.2 Information Collected Automatically

  • Technical Data: IP address, device type, browser type and version, operating system, unique device identifiers
  • Usage Data: Pages visited, features used, time spent on Services, search queries, clicks, scrolling behavior, session duration
  • Model Interaction Data: Player projections viewed, filters applied, historical performance comparisons, export actions
  • Location Data: General geographic location derived from IP address (not precise GPS data)
  • Cookies and Tracking: We use cookies, web beacons, and similar technologies for analytics and functionality. See Section 8 for cookie management.

2.3 Information We Do NOT Collect

  • We do not collect precise geolocation data (GPS coordinates)
  • We do not collect betting history, wager amounts, or gambling account information
  • We do not collect sensitive personal data (race, ethnicity, political opinions, health data, biometric data, criminal records)

3. HOW WE USE YOUR INFORMATION

We use your information for the following purposes, based on valid legal grounds:

3.1 To Provide and Improve Our Services (Contract Performance)

  • Create and manage your account
  • Deliver statistical models, player projections, and analytical tools
  • Process payments and subscriptions
  • Customize your experience based on preferences and usage patterns
  • Provide customer support and respond to inquiries

3.2 To Maintain Security and Prevent Fraud (Legitimate Interest)

  • Detect and prevent unauthorized access, abuse, or fraudulent activity
  • Verify age compliance (21+ requirement)
  • Monitor system integrity and troubleshoot technical issues

3.3 To Communicate With You (Legitimate Interest / Consent)

  • Send account notifications, security alerts, and service updates (always permitted)
  • Send marketing emails about new features, promotions, or content (opt-in required; you may unsubscribe anytime)

3.4 To Analyze and Improve (Legitimate Interest)

  • Analyze usage patterns to optimize model accuracy and user experience
  • Conduct research and development for new features
  • Generate aggregated, anonymized statistics (which cannot identify individuals)

3.5 To Comply With Legal Obligations (Legal Requirement)

  • Respond to lawful requests from law enforcement or government authorities
  • Comply with tax, accounting, and regulatory requirements

4. DATA SHARING AND DISCLOSURE

We do not sell your personal information. We share data only in the following circumstances:

4.1 Service Providers

We share information with trusted third-party providers who perform services on our behalf:

  • Payment processors (Apple App Store, Google Play Store) for subscription billing
  • Cloud hosting providers for data storage and infrastructure
  • Analytics providers for usage analysis
  • Sports data providers for real-time statistics and odds information
  • Email service providers for communications
  • Customer support platforms for helpdesk services

All service providers are contractually required to protect your data, use it only for specified purposes, and comply with applicable privacy laws.

4.2 Legal Requirements

We may disclose information if required by law or legal process, including to:

  • Comply with subpoenas, court orders, or government requests
  • Enforce our Terms of Service or protect our legal rights
  • Prevent fraud, security threats, or illegal activity
  • Protect the safety of our users or the public

4.3 Business Transfers

If StatMotive is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity. We will notify you via email and/or prominent notice on our website before your data is transferred or becomes subject to a different privacy policy.

4.4 Aggregated and Anonymized Data

We may share aggregated or anonymized data that cannot identify you individually (e.g., "80% of users prefer NBA models") for research, marketing, or partnerships. This data is not considered personal information.

5. DATA RETENTION

We retain your personal information only as long as necessary for the purposes outlined in this policy:

  • Active accounts: Data is retained while your account is active
  • Canceled accounts: Most data is deleted within 90 days of account closure, except as required for legal or business purposes
  • Financial records: Transaction data is retained for 7 years to comply with tax and accounting regulations
  • Legal obligations: Data may be retained longer if required by law, to resolve disputes, or enforce agreements

After retention periods expire, we securely delete or anonymize your information so it can no longer identify you. Some anonymized analytics data may be retained longer for product improvement purposes.

6. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Portability: Receive your data in a structured, machine-readable format
  • Objection: Object to processing based on legitimate interests
  • Restriction: Request temporary restriction of processing in certain circumstances
  • Withdraw Consent: Withdraw consent for marketing communications at any time (does not affect lawfulness of prior processing)

How to Exercise Your Rights: Email us at privacy@statmotive.com or use the "Data Rights" section in your account settings. We will respond within 30 days (or as required by applicable law). We may request verification of your identity before fulfilling requests. No Discrimination: We will not discriminate against you for exercising your privacy rights. However, some rights may affect our ability to provide Services (e.g., deleting your account prevents access to paid features).

7. CALIFORNIA AND INTERNATIONAL RIGHTS

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information (subject to exceptions)
  • Right to opt-out of the sale of personal information (note: we do not sell your data)
  • Right to non-discrimination for exercising CCPA rights

To exercise these rights, contact privacy@statmotive.com. You may designate an authorized agent to submit requests on your behalf.

European Union Residents (GDPR)

If you are in the EU/EEA, you have rights under the General Data Protection Regulation (GDPR), including those listed in Section 6. You also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

StatMotive is based in the United States. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate. We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses approved by the European Commission. Contact us for details on transfer mechanisms.

8. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, and similar technologies to enhance your experience, analyze usage, and deliver personalized content.

Types of Cookies We Use:

  • Essential Cookies: Required for core functionality (login, security). Cannot be disabled.
  • Performance Cookies: Collect anonymous usage data to improve Services (e.g., Google Analytics)
  • Functionality Cookies: Remember preferences (language, theme, saved filters)
  • Marketing Cookies: Track visits across sites for targeted advertising (only with your consent)

Managing Cookies: You can control cookies through your browser settings or our Cookie Preference Center (accessible in your account). Disabling non-essential cookies may limit certain features.

9. DATA SECURITY

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:

  • Encryption in transit (TLS/SSL) and at rest (AES-256)
  • Secure authentication (hashed passwords, multi-factor authentication available)
  • Access controls limiting employee access to personal data on a need-to-know basis
  • Regular security audits and vulnerability testing
  • Incident response procedures for data breaches

Important: No system is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your password and account credentials. If you suspect unauthorized access, contact us immediately at security@statmotive.com.

Data Breach Notification: In the event of a data breach affecting your personal information, we will notify you and relevant authorities as required by law, typically within 72 hours of discovery.

10. THIRD-PARTY LINKS AND SERVICES

Our Services may contain links to third-party websites, apps, or services (e.g., sportsbook sites, social media platforms) that are not operated by StatMotive. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information. This Privacy Policy applies only to StatMotive's Services.

11. CHILDREN'S PRIVACY

Our Services are strictly prohibited for anyone under 21 years of age. We do not knowingly collect, use, or disclose personal information from individuals under 21. If we learn that we have inadvertently collected information from someone under 21, we will delete it immediately. Parents or guardians who believe we may have information from someone under 21 should contact us at privacy@statmotive.com.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Services. We will notify you of material changes by:

  • Posting the updated policy on our website with a new "Last Updated" date
  • Sending an email notification to your registered email address
  • Displaying a prominent notice in the Services

Continued use of our Services after changes take effect constitutes acceptance of the updated policy. If you disagree with changes, you may close your account.

13. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

StatMotive
Email: privacy@statmotive.com
Data Rights Requests: privacy@statmotive.com
Security Issues: security@statmotive.com
Address: Available upon request at privacy@statmotive.com

We aim to respond to all inquiries within 30 days.

14. QUICK REFERENCE SUMMARY

  • What We Collect: Account info, payment data, usage patterns, device/browser data, IP address
  • What We DON'T Collect: Precise location, betting history, sensitive personal data (health, race, etc.)
  • How We Use It: Provide Services, improve models, process payments, send updates, ensure security
  • Who We Share With: Service providers (payment, hosting, analytics, sports data), legal authorities if required
  • We Do NOT Sell Your Data
  • Your Rights: Access, correct, delete, port, object, or withdraw consent — email privacy@statmotive.com
  • Retention: Active accounts: retained; Closed: 90 days; Financial: 7 years
  • Security: Encryption, access controls, breach notification within 72 hours